Fore Craft Cocktail
Copywriter
Emma Finn & Martin Rees
Art Director
Kate Harkins & Rose D’Amato
Strategist
Jordan Bryant
Fore Craft has the opportunity to expand their associations beyond summer and become a mainstay year-round.
Golf Season means something to people. They are sad to see it go. When people care about things, they want to celebrate it. Endings are opportunities for rediscovery of your love of what ended, and a chance for honoring it.
Fore Craft can be the brand to commemorate the ending of the season. The Transfusion can keep golf alive in the hearts of golfers during the cold months of the off-season. The Transfusion is what is going to help people get through golf’s off season.
CAMPAIGN IDEA
Honor the end of golf season.
